Daniel Santiago Díaz

Daniel Santiago Díaz is the founder of SJU Luxe Travel, a boutique travel advisory headquartered in San Juan, Puerto Rico. With over a decade of professional experience spanning travel, tourism, luxury hospitality, and international sales, Daniel brings a uniquely strategic, client-centered approach to crafting intentional travel experiences.

His career in travel began with the Puerto Rico Tourism Company, where he worked in business development and gained deep insight into destination marketing and tourism strategy. He later transitioned into luxury travel sales and international sales management, building relationships with hotels, resorts, cruise lines, and tour operators across the globe.

Holding an MBA in International Business, Daniel combines analytical rigor with creative vision. He specializes in curated cruises, immersive multi-destination itineraries, honeymoon planning, wellness retreats, and experience-driven travel that goes far beyond the typical vacation package.

Daniel has traveled extensively across six continents—from the overwater villas of the Maldives and the historic streets of Lisbon to the temples of India, the outback of Australia, the deserts of Africa, and the cenotes of Mexico. This firsthand knowledge allows him to recommend destinations, properties, and experiences with genuine authority and personal insight.

As an independent agent of NCM Concierge, Daniel has access to an extensive network of preferred travel partners, enabling him to secure exclusive amenities, complimentary upgrades, resort credits, and VIP perks for his clients—benefits that aren't available through direct online booking.